Aura

Aura is a sophisticated Amazon repricing tool that employs artificial intelligence to deliver up-to-the-minute repricing strategies for products sold on Amazon. It dynamically adjusts to changes in the market while respecting user-defined price floors and ceilings to secure seller margins and maintain competitive pricing.

Essential features include the ability to create automatic rules for managing listings, a detailed record of each price change with explanations, streamlined bulk updates via Excel or Sheets, automatic calculation of crucial financial indicators like ROI, Profit Margin, Fixed Profit, and Profit Floor, as well as the ability to import data from platforms like InventoryLab.

The platform is designed to be transformed into critical business insights, transforming the way sellers manage their Amazon operations. Aura simplifies workflows by removing the need to closely manage prices, freeing sellers to concentrate on higher-level business planning.

Aura also provides comprehensive mobile capabilities and up-to-date competitive data. The product is backed by a specialized customer support team based in Boston, providing support five days a week.

Users are also welcome to participate in a global forum for ongoing conversations and sharing best practices.