Description
Eyrene is an AI-driven digital merchandising tool designed to optimize product availability in retail environments. It utilizes a patented mobile image recognition system that precisely identifies products, price labels, promotions, fixtures, and point-of-sale materials in real-time, operating without manual input or an active internet connection.
This feature is compatible with both Android and iOS platforms, with a focus on lower-end devices. It enables sales personnel and merchandisers to save time and minimize errors when conducting shelf and price audits. The tool also incorporates a KPI engine to compute quantitative KPIs based on image recognition data.
It supports essential industry KPIs, including share of shelf, on-shelf presence, out-of-stock situations, brand blocking, and adherence to planograms. Furthermore, the tool provides a web interface offering data insights and management of field team activities, such as assigned tasks, site visits, photographic records, and more. Eyrene provides BI dashboards for web users leveraging Microsoft PowerBI Embedded technology.
It facilitates integrations and APIs for accessing raw data, supporting server-to-server, mobile-to-server, and mobile-to-mobile integration scenarios. The mobile application also includes a Supervisor Mode, allowing supervisors to oversee their team's visits, review results, and delegate tasks. Professional services are available for customization, and technical support is offered in English through various channels.
According to the company, the majority of its customers realize at least a 10x return on investment following the implementation of Eyrene, achieving improvements in sales, reduced audit durations, and decreased costs compared to alternative image recognition solutions.
Customer feedback highlights the speed, precision, adaptability, and clarity of Eyrene's image recognition capabilities.
