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Loti is a digital solution that automates the identification and removal of unauthorized use of a public figure's digital representation across the internet. The service is tailored for high-profile individuals, including artists, athletes, executives, and creators, offering protection against deceptive social media profiles, fabricated endorsements, appearances in explicit/adult material, and deepfakes.
Loti delivers continuous web monitoring, pinpointing instances where an individual's face or voice is displayed. The tool grants content control by establishing agreements based on parameters like time windows, duration of appearance, particular social/distribution channels, and geographical regions and languages.
A central component of Loti is its license management platform, enabling public figures to manage their content according to agreed-upon terms and securely access their biometric data and generative AI models.
It also incorporates a powerful fake account defense system, regularly examining social media to locate and eliminate any accounts imitating the public figure and detecting deepfakes.
For content management, Loti employs an automated takedown system that operates continuously. In essence, Loti seeks to preserve a client's brand reputation, allowing them to dedicate their efforts to developing their personal or professional identity.
Identifies private images/videos online
Aids in safeguarding online privacy
Simple image reclaim process
Restricted to public figures
No real-time identification
No access to unprocessed data
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