Pencil

Pencil is an AI-driven platform designed to assist e-commerce brands and agencies in producing ad variations more quickly and effectively. Users leverage Pencil to develop static and video ad concepts tailored for all social media channels and formats, utilizing AI generation.

Furthermore, Pencil offers AI-driven predictions regarding the ad variations most likely to achieve strong performance, drawing on data from over $1 billion in ad spend, which helps users save both time and money on ad testing.

The tool also features a drag-and-drop interface for easy, real-time modifications to ad concepts. Users gain access to insights on their top-performing ads, encompassing the copy, elements, and tags utilized, and can assess their ad messaging and strategies against others in their industry through the benchmarking function.

Pencil provides a range of landing pages to suit diverse user requirements, with pricing dependent on the selected plan. In addition, the tool offers an AI Ads Library, case studies, and a blog, accompanied by a detailed help center and documentation.

With Pencil, users can generate a limitless number of ad creatives using generative AI, streamlining the creative production workflow and enhancing results to facilitate business growth.