Qualifyed.AI - Lookalike Audiences

AI Predictive Audiences by Qualifyed employs AI and machine learning to enable businesses to find potential audiences mirroring their ideal customer base.

The tool is engineered to train machine learning models using a business's own first-party data, unaffected by tracking opt-outs like iOS 14.5.

Working without third-party cookies, it builds lookalike models that resist changes in customer tracking. The process involves uploading first-party PII (Personally Identifying Information) data of US consumers and analyzing these seed files across marketing databases with over 3,400 attributes to model existing buyers.

The resulting model assesses 96% of US adults on their probability of converting to the product or service. This helps businesses target new prospects with a high chance of becoming customers.

The finalized audience is added to the client's ad account for ad campaigns. Despite skepticism about AI in marketing, Qualifyed uses it effectively, as proven with Fortune 500 companies.