Brand24

Brand24 is an AI-powered social listening tool providing real-time access to mentions and insights across social media, news outlets, blogs, videos, forums, podcasts, and review sites.

Geared towards agencies, marketers, PR experts, and SaaS businesses, this tool allows users to monitor their brand's online presence from over 25 million sources, monitor reach, and assess brand recognition.

Through detailed reports built on tracked data, users are able to evaluate and improve their PR and marketing performance. The platform also features sentiment analysis, which categorizes brand mentions as positive, negative, or neutral.

Reporting can be automated, allowing users to easily share insights with their teams. It also grants them access to customer insights to better understand preferences and inform data-driven business strategies.

Additionally, users have the ability to track hashtags, identify influencers, and evaluate the impact of hashtag campaigns based on reach and engagement. Brand24 also offers capabilities for managing online reputation, conducting market research, gathering customer feedback, and performing competitive analysis.