Notch

Notch is an all-in-one creative system designed for performance marketers, streamlining the creation, testing, updating, and scaling of impactful ads with complete user oversight, eliminating the need for designers or manual ad operations. By consolidating creative production, insights, testing, and operations into a single platform, Notch addresses the disjointed processes that hinder team efficiency and limit experimentation and iteration.

Marketers and agencies can utilize Notch to develop ads across various formats, such as user-generated content, animated motion ads, trending formats, product-centric ads, promotional content, and styles inspired by TikTok and Reels. The Creative Engine enables quick ad generation, while the Creative Brain centralizes product assets, brand guidelines, messaging, personas, and competitor insights to maintain brand consistency at scale.

Beyond creation, Notch is engineered to enhance performance continuously. Its intelligence component identifies ad fatigue, highlights effective hooks and angles, and signals when products need updates before performance declines. Testing and refresh tools suggest alternative versions and successor creatives, while the operations suite manages resizing, publishing, and integrations with platforms like Meta, Canva, Figma, Drive, and Dropbox. For agencies, Notch also facilitates approvals, white-label dashboards, and workflows for multiple brands. The result is a consolidated system that optimizes creative and performance roles, enabling quicker cycles, more informed testing, and consistent results.